AdvicePay co-founders, Alan Moore and Michael Kitces, opened up on all things AdvicePay earlier this year in their “Ask Me Anything” session. One popular question they answered was “How would you position the fee-for-service option with existing clients, who may already be getting these services and advice for no additional fee from us?”
Alan shared the powerful message, “Be honest. Be transparent. Just say that you’re evolving your business.”
Michael followed up with the suggestion of getting clear about segmenting your services and sharing with clients what services are included with AUM pricing and what additional value you bring with fee-for-service costs.
Watch the 3-minute clip below to hear more from Alan and Michael.
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Honor Randall
Honor is AdvicePay’s Product Owner. With a passion for innovation and a keen eye for market trends, Honor is at the forefront of driving product development and ensuring customer satisfaction. Having worked in the financial industry for over five years, Honor has honed a versatile skill set that combines technical expertise with a deep understanding of industry needs. When she’s not helping bridge the gap between our product development and strategy, you can find Honor running, cooking, and exploring National Parks with her family.
