As the retainer model for financial planning services is still a relatively new player in the market, it can be challenging to know how to set your fees in a manner that is both reasonable and profitable. You want to ensure that you add serious value to your client at a rate that they feel comfortable, while ensuring that you feel compensated for the expertise you provide. To add further complexity to an already difficult task, the monthly retainer model is often hybridized with other models — in particular AUM — that require a different pricing structure. Before we delve into add-ons, however, let’s first focus on setting a reasonable financial planning fee in the retainer model. To do so, we are going to focus on three key areas — your niche, your time, and your expertise.