AdvicePay Financial Advisor Community Blog

Lucy Robeson, CFP®

Lucy Robeson, CFP®
Lucy is excited to help AdvicePay users make the most of our platform to help expand their businesses. She is a CERTIFIED FINANCIAL PLANNER™ professional and has extensive experience in comprehensive financial planning, directing firm operations, and (unrelated) swimming with bull sharks while living in Fiji. Lucy is passionate about promoting the fee-for-service business model and helping financial planners understand how and why to adopt it into their businesses. When she’s not working, you can find Lucy on the tennis court, hiking in the mountains, and cheering on the Virginia Tech Hokies.

Recent Posts

10 Operations Tips You Can Start to Implement Right Now

March 15, 2019 By: Lucy Robeson, CFP®

Improving Your Business Through Operations

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Topics: Practice Management

How to Get the Most Out of AdvicePay’s New Accounting Software Integration

February 13, 2019 By: Lucy Robeson, CFP®

We recently announced our new accounting software integration, via the Business Importer (B-Importer) tool. This has been our most requested feature, and we’re very excited it’s here!

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Topics: Feature Releases, User Experience

Does My Client Have to Approve Their Ongoing Payment Each Time?

January 30, 2019 By: Lucy Robeson, CFP®

AdvicePay Lets You Charge on a Subscription Basis

One of the major advantages of AdvicePay is its subscription payment functionality. In fact, AdvicePay was created, designed, and built specifically to provide financial planners with a compliant billing option when utilizing the fee-for-service model.

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Topics: Practice Management, User Experience

What's Your Whoop-De-Do Level?

December 12, 2018 By: Lucy Robeson, CFP®

What's your Whoop-de-do level This season?

It’s the holiday season, and there’s a holiday song I’ve never quite understood. As with most holiday songs, there are a lot of versions, but I’m going with the medley of “Happy Holiday” and “The Holiday Season” as popularized by Andy Williams. And here’s the line that really gets me:

“It's the holiday season, so whoop-de-do...”

First of all, who says “whoop-de-do”? Second of all, what sort of enthusiasm is that for the most wonderful time of year* (also known as Mariah Carey’s holiday)? This expression feels like a well-intended effort toward genuine holiday excitement that just gets lost for words.

Between work and extra time with family and friends -- all wonderful, but time is the operative word here -- this season can become exhausting to the point of mere whoop-de-do levels of excitement. Managing ourselves well -- our greatest business asset -- becomes even more important during this busy time of year.

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Topics: Practice Management

5 Ways Financial Planners Can Avoid Making Early Mistakes

November 30, 2018 By: Lucy Robeson, CFP®

5 Ways Financial Planners Can Avoid Making Early Mistakes

When starting a financial planning firm, advisors often fall into traps around:

  • Who they work with;
  • How they work;
  • And the systems and processes they implement.


The five mistakes listed below provide examples for how these common traps play out, and offer solutions for how to avoid them.

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Topics: Practice Management

What Makes AdvicePay Compliant

November 15, 2018 By: Lucy Robeson, CFP®

The truth about Compliance

I recently attended an NRS Compliance Conference in California and, as we like to do at AdvicePay, we brought some pretty cool t-shirts to give away. While I expected the “all you need is love and a good financial planner” t-shirt to be a popular choice, I was blown away by the popularity of the “bad a$$ financial planner” shirts. We ran out of them in record time and received requests for special-edition “bad a$$ compliance officer” tees. As we talk through what makes AdvicePay compliant in this post, just remember - compliance is bad-a$$!


At AdvicePay, we understand that compliance is a top priority for advisors. We also understand that most financial planners were not drawn to the financial services industry because of compliance. Rather, it is a necessary aspect of the work you do in order to best serve your clients. AdvicePay was built specifically for financial planners as a compliant billing solution when implementing the fee-for-service model. When using AdvicePay, you can trust that you have a compliant billing solution, allowing you to spend more time serving your clients and less time on the complexities around billing.

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Topics: Compliance

Communicating the Value of Financial Planning to Clients

October 24, 2018 By: Lucy Robeson, CFP®

articulating what we do

Growing up, I was told my grandfather was a financial planner. He had a thousand clients and hit a home run - or was it a grand slam? - with some Chinese stock. Or so the legend goes.

I was also taught about how much my grandfather cared for people - his clients, his neighbors, his family. Based on my early memories of him and the stories I’ve heard over the years, I am confident he served his clients with integrity and to the best of his abilities with the resources available to him. However, I’m not sure "financial planner" accurately describes the work he was doing - at least as I understand comprehensive financial planning today.

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Topics: Practice Management

How often should I bill my clients?

October 08, 2018 By: Lucy Robeson, CFP®

At AdvicePay, we are asked this question often, and it’s an important one to consider. Charging a fee “too frequently” can make clients feel nickel-and-dimed, and may stress the relationship if the client feels they’re being charged more often than they’re talking with or receiving services from their financial planner. On the other hand, charging “too infrequently” will make each fee larger when it does occur, potentially causing sticker shock and more disruptive cash flow for your clients.

What's the Most Common Fee Frequency?

There are four common fee frequencies, each with different pros and cons, depending on your business and the clients you serve.

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Topics: Practice Management